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The NFL draft has turned into surprisingly popular television over the past 20 years.
The league is hoping it can get some of the same kind of sizzle from announcing the schedule.
The 2009 schedule will be announced in prime time on Tuesday -- televised on the league's own NFL Network.
What kind of ratings it will get, we'll see. The channel still is available in only a fraction of the market. In addition, fans might not be overly excited to see the slate of games. Each team, after all, already knows which 16 opponents it will face -- it's just a matter of the when and where.
The NFL has tried to go a similar route with the combine, setting up shop there in hopes of bringing in football-hungry viewers. And the league also now televises the announcements of the Pro Bowl rosters. That's really the capper -- announcing who'll play in the game that nobody really cares about anyway.
The league has already announced the showcase games for week 1, which include Tennessee at Pittsburgh in the Thursday night opener,
Chicago at Green Bay on Sunday night and a couple of AFL matchups on Monday night -- Bills at Patriots and Chargers at Raiders.
—Ian Allan
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