Hayden Hurst landed a nice contract with Carolina. He bet on himself in Cincinnati last year, and it paid off. He’ll be more than doubling his pay with the Panthers.

Per reports, Hurst signed a contract that likely will be worth $21.7 million for three years or $15.3 million for two years. The Bengals had him at $3.5 million last year.

In Cincinnati, Hurst was a nice check-down option, averaging 4 catches per game – 10th-best among tight ends. He caught 77 percent of the passes thrown his way, 5th-best at the position. But he averaged only 8 yards per catch, and with just 2 TDs in 13 games.

In general, I think he’s a serviceable enough option – a former first-round pick who’s had some success. But he’s not a difference-maker kind of guy, and I’m not sure Carolina will be able to get him the ball enough to put him on the fantasy radar.

Carolina will be starting a rookie at quarterback for the bulk of the season. (If they start Andy Dalton for some games, it will create potential for a red-haired quarterback to throw a touchdown to a red-haired pass catcher, which might be an NFL first.) Regardless, quarterbacking isn’t a strength.

And they’ve got Frank Reich orchestrating the offense now. Considering how he used his tight ends in Indianapolis, I don’t think that’s a good thing. If we go way back to 2018, Eric Ebron was getting featured in the red zone, catching a wildly unlikely 13 touchdowns. But otherwise I see a lot of multiple tight end usage. In all five of Reich’s seasons there, two tight ends caught at least 3 TDs.

Since Ebron, I see one tight end finishing higher than 27th among tight ends using PPR scoring: Jack Doyle, catching 48 passes and 4 TDs four years ago, finishing as the No. 16 tight end that year. In each of the last four years, the Colts have had two tight ends catching 3-4 touchdowns, and in each of the last three years, they’ve had at least two tight ends catching 24-31 passes.

The Panthers have some other tight ends – Ian Thomas, Tommy Tremble. I think those guys will continue to play, mucking up the statistical situation with this team. Hurst is better than those guys, but I don’t see him as a big-time type tight end where they’ll be jamming everything in his direction.

I don’t think Hurst will be a top-20 tight end on my board.

FRANK REICH'S TIGHT ENDS IN INDIANAPOLIS
YearPlayerGNoYardsAvgTD
2018Eric Ebron166675011.413
2018Jack Doyle6262459.42
2018Erik Swoope788710.93
2018Mo Alie-Cox9713319.02
2018Ryan Hewitt12111.01
2019Jack Doyle164344810.44
2019Eric Ebron113137512.13
2019Mo Alie-Cox1689311.60
2019Ross Travis345112.80
2020Trey Burton13282508.93
2020Mo Alie-Cox153139412.72
2020Jack Doyle142325110.93
2021Mo Alie-Cox172431613.24
2021Jack Doyle172930210.43
2021Kylen Granson17111069.60
2022Jelani Woods152531212.53
2022Kylen Granson13313029.70
2022Mo Alie-Cox17191899.93

—Ian Allan