There’s the awkward deal in Arizona, where the Cardinals have decided that No. 99 isn’t retired after all. That number previously was put away in honor of Marshall Goldberg. Now it’s being dusted off and issued to J.J. Watt.

That move comes with the blessing of Goldberg’s daughter, who says he was a big fan of the game for his entire life and would be honored to have it worn by a player of Watt’s stature. Watt indicates he intends to honor Goldberg this season.

This is all fine, in my opinion. Most fans don’t have any idea who Marshall Goldberg is. If this causes many to be exposed to his story, I consider that to be a good thing.

Goldberg was a college standout in the ‘30s, winning a pair of national titles with Pitt. His single-season school rushing record there lasted until Tony Dorsett broke it in 1974. He played eight years with the Chicago Cardinals, helping them to their last NFL title (in 1947). He missed the 1944 and 1945 seasons while serving in the Navy in World War II.

But this case serves as a reminder that teams should probably be more selective when retiring numbers. Players who seem like all-time kind of guys today, after all, won’t necessarily be viewed the same 30, 40 or 50 years from now. Consider the New England Patriots. They’ve retired seven numbers. But now they’ve won six Super Bowls, with about 100 players who are more notable careers than either Jim Lee Hunt or Bob Dee.

The Saints have been the worst franchise at retiring numbers. The two numbers they retired belong to two players who combined to play only four seasons for them. Jim Taylor and Doug Atkins did their best work with other teams; neither is now one of the 300 most notable players in that franchise’s history.

I’m of the school of thought that it’s better to not retire numbers at all. Brazil and Argentina’s soccer teams, after all, haven’t retired No. 10, but nobody’s forgetting Pele or Maradona. The Cowboys didn’t retire 88, but that hasn’t diminished Drew Pearson or Michael Irvin; instead, you think about those guys when CeeDee Lamb is catching passes.

I looked over the list of 154 players who’ve had their numbers retired by teams. That’s according to the 2020 NFL Record & Fact Book. Of those 154, I would say there are 59 who are not familiar to 80 percent of fans. That is, I don’t think four of five fans can correctly identify what team guys like Ward Cuff, Stone Johnson, Jim Norton and Don Fleming played for. Or if they can vaguely recall what team they were with, they don’t know the player’s position, or the years that he played.

Doak Walker, for one example, is a name we all know. There’s the Doak Walker Award for college’s top running back. But I don’t think most fans have any recollection or knowledge of him playing for the Lions.

I put George Halas on this list. He’s still the most important Chicago Bear of all time – the father of that franchise -- but his greatness comes from his work as a coach and owner rather than for anything he did as a player. So I would argue against the No. 7 being retired by that team.

I am not, to clarify, suggesting that all of these players aren’t worthy. They can be debated on a case-by-case basis. But in general, I would say there are a good number of misses when it comes to retiring numbers.

GONE BUT NOT FORGOTTEN?
NoPlayerTeam
1Ray FlahertyN.Y. Giants
3Tony CanadeoGreen Bay
4Tuffy LeemansN.Y. Giants
5George McAfeeChicago
7George HalasChicago
7Dutch ClarkDetroit
7Bob WaterfieldL.A. Rams
7Mel HeinN.Y. Giants
8Larry WilsonArizona
14Ward CuffN.Y. Giants
15Steve Van BurenPhiladelphia
18Frank TripuckaDenver
18Emmitt ThomasKansas City
20Gino CappellettiNew England
20Lem BarneyDetroit
22Buddy YoungIndianapolis
28Willie GalimoreChicago
28Abner HaynesKansas City
31Jim TaylorNew Orleans
32Al BlozisN.Y. Giants
33Stone JohnsonKansas City
34Joe PerrySan Francisco
36Mack Lee HillKansas City
37Doak WalkerDetroit
37Jimmy JohnsonSan Francisco
39Hugh McElhennySan Francisco
40Joe MorrisonN.Y. Giants
40Mike HaynesNew England
40Tom BrookshierPhiladelphia
42Charlie ConerlyN.Y. Giants
43Jim NortonTennessee
44Pete RetzlaffPhiladelphia
45Ernie DavisCleveland
46Don FlemingCleveland
50Ken StrongN.Y. Giants
54Bob JohnsonCincinnati
56Bill HewittChicago
56Joe SchmidtDetroit
57Steve NelsonNew England
61Bill GeorgeChicago
65Elvin BetheaTennessee
66Bulldog TurnerChicago
70Art DonovanIndianapolis
70Al WistertPhiladelphia
70Ernie StautnerPittsburgh
70Charlie KruegerSan Francisco
73Leo NomelliniSan Francisco
77Stan MauldinArizona
77Jim ParkerIndianapolis
78Bobby BellKansas City
78Bruce ArmstrongNew England
79Jim Lee HuntNew England
79Bob St. ClairSan Francisco
81Doug AtkinsNew Orleans
86Buck BuchananKansas City
88J.V. CainArizona
89Gino MarchettiIndianapolis
89Bob DeeNew England
99Marshall GoldbergArizona