George Pickens is in the news this week. It sounds like Jerry Jones' bold optimism regarding the mercurial wide receiver back in November was overstated, at least based on more recent reports.
Back then, Jones said he was "looking forward to getting things worked out so George can be a Cowboy a long time.” Based on what Ian Rapoport was saying yesterday, that long time may be just a couple of months. Rapoport says the Cowboys are going to franchise Pickens, and that they could trade be willing to trade him away for a second-round pick.
With media reports in general, and especially with Rapoport in my opinion, it's useful to look at what seems to be reliable reporting and what is more empty speculation, which often turns out to be wrong. In this case, Pickens being franchised seems pretty likely; the Cowboys have some history of franchising star players and dragging their feet on working out contracts (or not working them out, as seen with Micah Parsons last year).
But the part that says Dallas could be willing to trade him for a second-round pick? That sounds like Rapoport just guessing. I think there's a decent chance the Cowboys see the considerable value that Pickens brings to the team and finds a way to keep him around.
Yards per target is a good stat; yards generated by receivers on all passes thrown their way. Pickens has been one of the league's very best in this regard twice in the last three seasons. The kind of guy worth investing in, if you can put up with the occasional on-field headaches.
Table shows yards per target numbers from wide receivers with 100-plus passes thrown their way in the last three seasons. Pickens has accounted for two of the eight best figures in this regard. Lot of great players up there, but he's the only one showing up twice in the top 10.
| YARDS PER TARGETS, 2023-2025 | |||||||
|---|---|---|---|---|---|---|---|
| Year | Player | Tgt | Rec | Yds | Avg | TD | Y/Tgt |
| 2023 | Brandon Aiyuk, S.F. | 105 | 75 | 1342 | 17.9 | 7 | 12.8 |
| 2023 | Nico Collins, Hou. | 109 | 80 | 1297 | 16.2 | 8 | 11.9 |
| 2025 | Jaxon Smith-Njigba, Sea. | 163 | 119 | 1793 | 15.1 | 10 | 11.0 |
| 2025 | Jameson Williams, Det. | 102 | 65 | 1117 | 17.2 | 7 | 11.0 |
| 2023 | George Pickens, Pitt. | 106 | 63 | 1140 | 18.1 | 5 | 10.8 |
| 2023 | Justin Jefferson, Min. | 100 | 68 | 1074 | 15.8 | 5 | 10.7 |
| 2023 | Tyreek Hill, Mia. | 171 | 119 | 1799 | 15.1 | 13 | 10.5 |
| 2025 | George Pickens, Dall. | 137 | 93 | 1429 | 15.4 | 9 | 10.4 |
| 2025 | Puka Nacua, LAR | 166 | 129 | 1715 | 13.3 | 11 | 10.3 |
| 2025 | Zay Flowers, Balt. | 118 | 86 | 1211 | 14.1 | 6 | 10.3 |
| 2024 | Ladd McConkey, LAC | 112 | 82 | 1149 | 14.0 | 7 | 10.3 |
| 2023 | DJ Moore, Chi. | 136 | 96 | 1364 | 14.2 | 9 | 10.0 |
| 2024 | Justin Jefferson, Min. | 154 | 103 | 1533 | 14.9 | 10 | 10.0 |
| 2025 | Stefon Diggs, N.E. | 102 | 85 | 1013 | 11.9 | 4 | 9.9 |
| 2023 | Amari Cooper, Cle. | 128 | 72 | 1250 | 17.4 | 5 | 9.8 |
| 2024 | Ja'Marr Chase, Cin. | 175 | 127 | 1708 | 13.5 | 17 | 9.8 |
| 2023 | Jaylen Waddle, Mia. | 104 | 72 | 1014 | 14.1 | 4 | 9.8 |
| 2023 | CeeDee Lamb, Dall. | 181 | 135 | 1749 | 13.0 | 14 | 9.7 |
| 2024 | Brian Thomas, Jac. | 133 | 87 | 1282 | 14.7 | 10 | 9.6 |
| 2023 | DeVonta Smith, Phil. | 112 | 81 | 1066 | 13.2 | 7 | 9.5 |
| 2024 | Terry McLaurin, Was. | 117 | 82 | 1096 | 13.4 | 13 | 9.4 |
| 2023 | DK Metcalf, Sea. | 119 | 66 | 1114 | 16.9 | 8 | 9.4 |
| 2024 | Darnell Mooney, Atl. | 106 | 64 | 992 | 15.5 | 5 | 9.4 |
| 2024 | Puka Nacua, LAR | 106 | 79 | 990 | 12.5 | 4 | 9.3 |
| 2025 | Nico Collins, Hou. | 120 | 71 | 1117 | 15.7 | 7 | 9.3 |
| 2023 | Puka Nacua, LAR | 160 | 105 | 1486 | 14.2 | 6 | 9.3 |
| 2023 | Amon-Ra St. Brown, Det. | 164 | 119 | 1515 | 12.7 | 10 | 9.2 |
| 2023 | Mike Evans, T.B. | 136 | 79 | 1255 | 15.9 | 13 | 9.2 |
| 2023 | A.J. Brown, Phil. | 158 | 106 | 1456 | 13.7 | 7 | 9.2 |
| 2025 | CeeDee Lamb, Dall. | 117 | 75 | 1077 | 14.4 | 3 | 9.2 |
| 2023 | Rashee Rice, K.C. | 102 | 79 | 938 | 11.9 | 7 | 9.2 |
| 2024 | DK Metcalf, Sea. | 108 | 66 | 992 | 15.0 | 5 | 9.2 |
| 2024 | Zay Flowers, Balt. | 116 | 74 | 1059 | 14.3 | 4 | 9.1 |
| 2024 | Mike Evans, T.B. | 110 | 74 | 1004 | 13.6 | 11 | 9.1 |
| 2025 | Jaylen Waddle, Mia. | 100 | 64 | 910 | 14.2 | 6 | 9.1 |
| 2024 | Amon-Ra St. Brown, Det. | 141 | 115 | 1263 | 11.0 | 12 | 9.0 |
| 2025 | DeVonta Smith, Phil. | 113 | 77 | 1008 | 13.1 | 4 | 8.9 |
| 2024 | George Pickens, Pitt. | 103 | 59 | 900 | 15.3 | 3 | 8.7 |
| 2024 | Jauan Jennings, S.F. | 113 | 77 | 975 | 12.7 | 6 | 8.6 |
| 2024 | Jerry Jeudy, Cle. | 145 | 90 | 1229 | 13.7 | 4 | 8.5 |
| 2024 | Calvin Ridley, Ten. | 120 | 64 | 1017 | 15.9 | 5 | 8.5 |
| 2023 | Jordan Addison, Min. | 108 | 70 | 911 | 13.0 | 10 | 8.4 |
| 2023 | Ja'Marr Chase, Cin. | 145 | 100 | 1216 | 12.2 | 7 | 8.4 |
| 2024 | Tee Higgins, Cin. | 109 | 73 | 911 | 12.5 | 10 | 8.4 |
| 2025 | Tetairoa McMillan, Car. | 122 | 70 | 1014 | 14.5 | 7 | 8.3 |
| 2025 | A.J. Brown, Phil. | 121 | 78 | 1003 | 12.9 | 7 | 8.3 |
| 2023 | Keenan Allen, LAC | 150 | 108 | 1243 | 11.5 | 7 | 8.3 |
| 2024 | Jaxon Smith-Njigba, Sea. | 137 | 100 | 1130 | 11.3 | 6 | 8.2 |
| 2023 | Drake London, Atl. | 110 | 69 | 905 | 13.1 | 2 | 8.2 |
| 2024 | Khalil Shakir, Buff. | 100 | 76 | 821 | 10.8 | 4 | 8.2 |
| 2025 | Drake London, Atl. | 112 | 68 | 919 | 13.5 | 7 | 8.2 |
| 2025 | Courtland Sutton, Den. | 124 | 74 | 1017 | 13.7 | 7 | 8.2 |
| 2025 | Amon-Ra St. Brown, Det. | 172 | 117 | 1401 | 12.0 | 11 | 8.1 |
| 2023 | Chris Olave, N.O. | 138 | 87 | 1123 | 12.9 | 5 | 8.1 |
| 2024 | Drake London, Atl. | 158 | 100 | 1271 | 12.7 | 9 | 8.0 |
| 2024 | Courtland Sutton, Den. | 135 | 81 | 1081 | 13.4 | 8 | 8.0 |
| 2025 | Michael Wilson, Ari. | 126 | 78 | 1006 | 12.9 | 7 | 8.0 |
| 2024 | Jakobi Meyers, L.V. | 129 | 87 | 1027 | 11.8 | 4 | 8.0 |
Pickens comes with some issues, stuff like jawing with (or actually fighting with) defensive backs, sometimes while plays are going on around him. No doubt contract talks won't be easy, and Dallas doesn't have unlimited cap room, with plenty of money tied up in other star players.
But this was the league's top-ranked passing game a year ago, and Pickens was a huge part of that. Dallas was able to keep him in line and focused all year, and may believe they can keep that going. (More than some other teams, certainly; Pittsburgh didn't want to deal with him, and there will certainly be plenty of other teams that say no thanks.) Is Dallas going to want to trade him at a discount? He's still just 24 years old, and if they can't get fair value for his on-the-field play, seems better to pay the man.
We'll see, but I'm not convinced that Dallas will be letting him go for an unknown draft pick which probably won't produce a player nearly as good.
--Andy Richardson

